The net is a massive spiderweb of websites, information and resources. Search engines are probably the only chance the average user can find things quickly and easily. Understanding Google or Yahoo can deliver a lot of highly targeted traffic right to your website, if you’re showing up on Page 1 for keywords that traffic actually searches for.  Let’s only look at Google, as they have an over 75% market share of all the total search activity out on the web.

Google’s thousands of employees are not sitting in an office scanning the web all day long. Every search engine is driven by algorithms – multi-layered formulas and equations that inspect, rate, categorize and sort content. Google’s search algorithms and processes are the most complicated and are kept so top secret that no individual employees know all the inner workings. And to make matters worse, they adjust and tweak the algorithms every few months in response to webmasters trying to figure out and cheat at the search engine optimization game.

You can read a lot of articles and opinion about “what works” in Google. As a home based business without a team of programmers and hackers working on your behalf, it’s best to take note of some things that most people DON’T tell you about the search engines. Put your time and money into conforming to Google, not trying to take advantage or fight them.  You might “win” temporarily but you will get caught, and you will get bounced back far in the listings or delisted permanently.  Here’s some tips.

1. Focus on the content of your website. Every search engine’s algorithms are built around content, content, content. There’s no way to cheat at content. Build and organize your content in a hierarchy that allows people to go through levels and levels of information. Google’s automatic website scanning tools are made to act just like a person reading. This means leaving no dead end links, no dead end pages, etc.

2. Flash is bad. It’s going to hurt you more than it helps you. There’s really no need for it, and Google’s spyders hate it. And don’t listen to anyone who tells you Flash can be coded to be scannable by Google. All anyone can do is make Flash be slightly more readable, but why use Flash instead of nice, properly written HTML.

3. Update your content often. Google pays attention to new, updated information. Expand your content twice a week if you are using a blog structure. If your website does not have a blog, then immediately set up a free blog account at WordPress linking back heavily to your website. Be sure you change content on your homepage also, as Google examines the homepage first before it looks further.

4. Only certain types of links from other websites are important anymore. Link farms, paid links in useless directories and automatic linking software have all been neutralized by Google and have no effect. High quality links, meaning links coming from relevant websites that have traffic hitting them, are really the only links with value today. And ideally, those links to you will have traffic coming through them to your website. Links of this type are extremely valuable in Google’s eyes.

You can set up your own website and blog with a domain name in really no time at all. It’s easy nowadays with a GoDaddy account, a free WordPress blog account and with some help and tips. Proper search engine optimization is a whirlwind of details to be aware of and things to do. If you’d like some mentoring and assistance, we encourage you to reach out. No matter what your selected niche is, whether it is teaching others how to generate Online Network Marketing Leads, or running an online Floor Speaker Stand store, or acting as an Network Marketing mentor, solid information and training is at the heart of your success.